The New Sonos App
Content in one place for effortless control
In 2024, we launched the new Sonos app, designed to deliver a more intuitive, streamlined, and customizable listening experience.
As Lead Product Designer for Content, I worked with cross-functional teams to shape the core experience and framework for how users interact with content. Our main goals were to reduce time to music and drive engagement.
We reimagined the Sonos app, shifting from a control-focused design to a content-first experience— more seamlessly integrating users’ favorite streaming services for music, podcasts, radio, and audiobooks, all in one place.
My Role
Lead Product Designer
Team
User Research
Content Designer
Art Director
Product Manager
30+ Mobile Engineers/QA
5 Web Engineers/QA
Timeline
Q2 2022 – Q2 2024 (MVP Launch)
Impact
Since our app launch in 2024, we’ve been actively improving the experience based on user feedback, releasing updates to restore key features, enhance reliability, and refine performance.
+60,000 content initiations
from the Home Feed over the last 30 days.
+51 million total click-throughs
on the Play button within content hero views over the last 30 days.
~430K click-throughs
on search bar daily.
Median time of 7.8 seconds
to start playing audio with the new app
Dynamic & customizable launchpad
The Home feed brings everything to users' fingertips - quickly resume recently played content, browse libraries and recommendations, and search across services.
With customizable curation, users can pin their favorite content for instant access, making it easier than ever to get to the music they love.
Universal Search across all services
Universal Search makes finding and playing content effortless by aggregating results from all connected streaming services in one place.
By combining search results across multiple platforms, it streamlines navigation and ensures a seamless listening experience on Sonos.
Unified library and playlists for ultimate curation
Sonos Favorites provides a single destination for users to save and access their most-loved content from multiple streaming services. With Sonos Playlists, users can create custom playlists by adding tracks from different platforms directly within the Sonos app.
This unified library experience makes it easy to curate and enjoy a personalized mix of music, all in one.
Service discovery to expand listening experience
The service integration flow enables users to seamlessly discover and connect new services to their Sonos system. By managing content services, users can also add multiple accounts and designate their preferred service for a more personalized experience.
Scaling and optimizing the cross-platform experience
The web app was designed to provide a seamless and unified experience alongside the mobile app, ensuring that the core content experience remains scalable and consistent across platforms.
Content is at the core of why Sonos exists
Our user research showed that higher content engagement within the Sonos app leads to greater user satisfaction, ultimately driving repurchase rates.
By making it effortless for users to find and enjoy the right content at the right moments, the Sonos app enriches their listening experience and deepens their connection to sound.
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