Sonos Radio HD Subscription Growth
Designing for growth in trials and subscription to get new and existing Sonos users into the Sonos Radio HD experience.
Sonos Radio is the second most-listened-to service in the Sonos app. With the launch of Sonos Radio HD, our premium paid tier, our focus has been on driving trial and subscription growth through strategic acquisition and retention efforts.
We optimized multiple channels to attract and convert both new and existing users into Sonos Radio HD subscribers. This included contextual upsells within the app, a seamless sign-up flow, and targeted strategies to retain and win back users post-trial.
My Role
Lead Product Designer
Team
DTC Lead
Marketing Copy Writer
Content Designer
Product Manager
5 Mobile Engineers/QA
3 Web Engineers
Timeline
Q3 2021 – Q2 2022
Impact
Developed and launched In-App Purchase flow for iOS
enabling a seamless sign-up experience and accelerating subscription funnel entry.
Designed a value-driven experience across the DTC website and in-app touchpoints
to increase awareness and convert users early in their listening journey.
Implemented contextual upsell throughout the app
to drive seamless conversion within the listening experience.
Request a Case Study
Interested in learning more about this project? Get in touch for more details.